Atout France steps up India trade engagement with first Delhi edition of Explore France

Atout France is sharpening its India trade strategy, taking its Explore France B2B showcase to Delhi for the first time and generating conversations between 16 French tourism stakeholders and over 35 Indian travel trade professionals. With the latest edition generating more than 500 meetings in two days, Atout France is using the Explore France platform to create direct business linkages between Indian buyers and French tourism stakeholders, while simultaneously giving its partners a closer understanding of the changing Indian outbound traveller.